Two new flavours for Robinsons range

Following the launch of its Robinsons Cordials and Creations ranges, Britvic has announced plans to extend the Robinsons ranges with the addition of two new flavours.

Launching into the grocery channel from the October 1, Robinsons Fruit Creations Strawberry & Watermelon and limited-edition Fruit Cordials Crushed Apple & Cinnamon variants will, says Britvic, offer retailers the perfect products to encourage even more shoppers to buy into the growing premium squash category.

The launch of Robinsons Cordials marked the brand’s first entry into the premium cordials sector, one of the fastest-growing sectors in the flavour enhancers category..

Following its category debut, Robinsons Cordials has already reached £5m in value sales.

Britvic says the launch of the Robinsons Crushed Apple & Cinnamon variant, which can be enjoyed hot or cold, will help retailers offer the perfect alternative soft drink to shoppers as the weather turns colder.

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