NUTRA NEWS: Provexis and Unilever join forces to develop heart health foods
Provexis, developer of scientifically-proven functional and medical foods, has entered into a long-term collaboration agreement with Unilever to develop a new format of its patented Fruitflow heart-health technology.
Fruitflow is a patented natural extract from tomato which has been shown in human trials to reduce the propensity for aberrant blood clotting, typically associated with cardiovascular disease, which can lead to heart attack or stroke. Unilever has substantial global brands in the heart-health market, primarily its Flora/Becel spreads and drinking yoghurts.
Under the terms of the agreement, Provexis and Unilever will develop a second-generation concentrated format of the Fruitflow product for inclusion in Unilever branded products. Subject to clearance of various technical, regulatory and economic issues, they plan to enter into a global licence arrangement for the Fruitflow technology. In addition to the development of the new format, the partners will also seek to develop other new intellectual property in further related products and processes.
