Vitafoods reports record visitor numbers

A record 24,211 visitors attended this year’s Vitafoods Europe, an increase of 15% on 2018.

Meanwhile the size of the show floor grew by 10% to meet demand, showcasing everything from new ingredients and finished products to packaging and contract manufacturing.

Featuring almost 90 industry and business experts, the Vitafoods Education Programme also returned alongside a broad range of talks hosted across the show floor theatres.

Chris Lee, managing director of health & nutrition Europe at Informa Markets said the numbers “demonstrate the willingness of the nutraceutical industry to come together”.

“Our initial target was 22,000 visitors, so to secure more than 24,000 is a huge achievement,” said Lee. “Seeing visitors, exhibitors, distributors and delegates collaborate, discuss and debate across the three days makes it clear that Vitafoods Europe remains a key meeting point for the industry.”

Dan Peizer, global head of marketing for consumer health and business development for North America, Catalent said: “Vitafoods Europe is the place to be for what we do. It has all the ingredients and materials suppliers, customers and partners in one location, and is our top show every year – we look forward to it, we prepare for it and it pays off to do it.

“What makes an event great is the quality of the attendees and Vitafoods continues to deliver year after year. That is what makes the experience so good for us.”

The organisers of this year’s event encourage the industry to come together to explore what was required to shape a more sustainable future. Ensuring that sustainable practices were in place throughout every aspect of the event – from planning to delivery – was also a priority, and included powering the event with renewable energy, and introducing new stand build regulations to drive exhibitors to move away from using disposable materials.

As a result, Vitafoods Europe has become the first legacy Informa event to achieve the ISO 20121 Event Sustainability Management System certificate, a standard designed to help organisations in the events industry have confidence in the sustainability credentials of their event-related activities, products and services.

Chris Lee added: “It is our mission to shape the food industry for optimal health for the people and the planet. Running events responsibly and enabling knowledge sharing across the industry is crucial to achieving this. This is why we encourage people to connect, discuss and debate during our educational talks and networking events.

“Having achieved the ISO sustainability qualification, shows how far we have come in creating a more sustainable and transparent supply chain.”

The 2020 event will take place 12-14 May 2020 in Palexpo, Geneva.

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