St Pierre Groupe expands baking range

St Pierre Groupe has announced its latest round of launches: Baker Street, Sponge Flan Cases and three Sponge Cake Layers. The range extensions reach into a new category of home baking for the bakery business.

The Sponge Flan Cases are aimed at both retail and foodservice sectors. Available in medium (100g) and large (200g) varieties, the  flan cases are ready baked and just need to be filled and decorated. With a minimum guaranteed life of 60 days, the sponge flan cases and cake layers are a solution for both retailers and food service.

The Sponge Layer Cakes (400g), available in Classic (plain) and Chocolate, lessen the time taken to prepare and serve a treat, ideal for time-poor consumers. All cakes are cleverly packed for freshness and this has proved popular with both retailers and consumers looking not only for the convenience of longer life products, but also for those looking to reduce their food waste.

The range extensions follow a successful year for the Baker Street Brand which grew 30% to end of 2018, delivering an RSV of £20m.

Jeremy Gilboy, founder, St Pierre Groupe said: “This new range is a particularly exciting addition to the Baker Street range as a step into a new category for the band and it makes producing fabulous desserts quick and cost-effective for foodservice, and easy as pie for consumers to look like patisserie pros.”

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