KitKat launches global gold rush

Nestlé has unveiled a new addition to its biggest confectionery brand – KitKat Gold.

KitKat Gold is a combination of trademark crispy wafer on a smooth milk chocolate base, topped with creamy white chocolate that has sweet caramel notes. The four-finger treat will hit stores in the UK from the beginning of February.

A version of KitKat Gold was introduced in Australia in 2018 as a limited edition, and proved so popular that it was soon added to the permanent range.

The arrival of KitKat Gold is the latest in a series of innovations for the brand, including the launches of KitKat Green Tea Matcha and KitKat Ruby. In September last year, Nestlé also introduced the KitKat Chocolatory.

The Chocolatory, which ran in store at John Lewis and York’s Chocolate Story until the end of December 2019, enabled consumers to explore nearly 1,500 exotic flavour combinations. From the end of this month, customers in the UK will – for a limited period – be able to order luxury, handcrafted KitKats from the comfort of their own homes through the KitKat Chocolatory web shop (www.kitkatchocolatory.co.uk ).

KitKat Gold uses UTZ-certified cocoa beans sourced as part of the Nestlé Cocoa Plan. It has no artificial colours, flavours or preservatives. It will be launched in Co-operative and Nisa stores as an exclusive on 3 February 2020, before rolling out to most major retailers from 31 March.

Alex Gonnella, Nestlé’s marketing director, confectionery for the UK and Ireland, said: “We are very excited to bring KitKat Gold to the UK. What’s more, it’s just one of the exciting plans we have for KitKat and our confectionery portfolio in general in 2020, so watch this space!”

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