Tenzing introduces first plant-based BCAA energy drink
As a result of the country being on lockdown and the spike in people keeping active, Tenzing has brought forward the launch of its new, “most powerful” plant-based canned energy drink, Tenzing Blackberry & Açaí.
Tenzing’s new flavour uses anti-oxidising berries and is the first blend to include natural, vegan BCAAs from corn to specifically increase stamina and aid sports recovery. The larger 330ml can includes 30% more caffeine than Tenzing’s previous two blends.
“Since lockdown more people than ever have taken up a new sport, exercise regime or fitness challenge, which made us think; people need this drink now more than ever!” said Huib van Bockel, founder of Tenzing.
“Somehow people have come to believe that energy from nature is not as strong as artificial energy drinks. This is of course far from the truth as our natural range packs just the same punch. Now we’ve launched a drink that goes even further. We found a way to source BCAA from corn and are excited to launch the world’s first naturally energising drink with plant-based BCAAs!”
Tenzing’s Blackberry & Açaí uses natural electrolytes, Vitamin C and Branched Chain Amino Acids from corn instead of from keratin, so the new energy drink is vegan as well as being free from any artificial ingredients:
- 106mg Caffeine ( equivalent of 2.5x shots of coffee) from Green Coffee & Green Tea
- 24mg Vitamin C ( equivalent of half an orange) from British Blackberries, Acerola Cherries & Açai Berries
- 100mg Electrolytes from Himalayan Rock Salt
- 1500mg BCAA from Corn
- 68 calories per can
- 100% Natural ingredients: Green Tea, Green Coffee, Acerola Cherry, Lemon Juice, Blackberry
- Vegan, Non-GMO, Vegetarian, Gluten Free, low sugar and low calorie
Tenzing’s Blackberry & Açaí also comes in a 100% recyclable and BPA Free can. 5% of profits will go to environmental projects.
Tenzing x Strava
In advance of Tenzing’s new product launch, the company is becoming the first brand to launch a product on Strava, the fitness tracking platform.
Strava users that complete the ‘Tenzing Unleash Energy Challenge’ will be the first to experience the new Blackberry & Açaí blend from 11 May, a week before the official launch (18 May).
Participants will be required to complete at least 20 minutes of any activity*, four times a week, for two consecutive weeks from 27 April. They will be rewarded with a secret URL, providing them exclusive access to purchase Tenzing’s new drink, as well as the Tenzing Unleash Energy digital badge.
To inspire challengers, Tenzing will be hosting live workouts with some of the industry’s leading fitness studios and trainers during the two-week challenge. This includes Core Collective, Rowbots, Rathbone Boxing Gym and Digme Fitness.
* Strava tracked sports include cycling, walking, weight training, home workouts, cross fit, yoga, boxing, stair-stepping, running, and more.
Tenzing’s Blackberry & Açaí (330ml) has an RRP of £1.99 and will be available to purchase on Tenzing’s webstore, Holland & Barrett, Amazon, Whole Foods, Planet Organic & As Nature Intended.
For more information, visit: www.tenzingnaturalenergy.com.