“The lightest water in the world” turns to metal packaging

For the first time in its 94-year history, Acqua S. Bernardo (San Bernardo) has turned to metal packaging for its premium still and sparkling mineral waters.

Marketed as ‘the lightest water in the world,’ the product has historically been packaged exclusively in glass bottles. However, the company recognised the importance of diversifying its packaging portfolio to enable consumption during large outdoor events, sporting activities, beaches and other locations where certain formats can be restrictive.

Beverage cans were ultimately chosen for their portability, sustainability and range of printing and decoration options that support brand differentiation.

Acqua S. Bernardo partnered with Crown to develop a creative design that reflected its quality and heritage. The final graphics were inspired by the artwork on La Giocca, the brand’s bottle created in 1994 by the legendary automobile designer Giorgetto Giugiaro. His design featured 105 water droplets, intended to bring the packaging to life as a “work of water”.

Printed in Crown’s Parma Italy plant, the cans employ a special tactile finish to great effect, creating a multi-sensory product.

Since this was the first time for Acqua S. Bernardo to use metal packaging, Crown helped educate the company’s designers about the nuances of printing onto metal and how to adapt graphics to account for the curved surface of the beverage can. 

Beyond offering visual and functional benefits, the 33cl cans are a key part of Acqua S. Bernardo’s commitment to the highest levels of quality. Metal packaging serves as an unbeatable barrier to light, oxygen and bacteria, and offers consumers the freshness intended by the company as it preserves the water in exactly the same condition as when it was canned.

The format is also a perfect example of the circular economy at work, making it a responsible packaging option. 

Antonio Biella, general manager at Acqua S. Bernardo, commented: “Beverage cans were a natural fit due to their sustainability credentials as well as the ability to keep our water colder for longer periods of time.”

Veronique Curulla, marketing and business development director at Crown Bevcan Europe & Middle East added: “We value working with customers that appreciate the sustainability credentials that beverage cans have to offer. The format enables consumers to take Acqua S. Bernardo with them wherever they go and do their part to be environmentally responsible. We enjoyed the collaborative partnership with Acqua S. Bernardo and think the final package will stand out proudly at the point-of-sale.”