Givaudan renames Flavour & Fragrance divisions to align with new 2025 strategy
Givaudan, the world’s leading flavours and fragrances company, has announced it is evolving the name of its Flavour and Fragrance divisions to reflect its expanded product offering to customers.
With immediate effect the Flavour Division will become Taste & Wellbeing, highlighting its global leadership position in flavour and taste, while signalling the expansion of the business into adjacent spaces. The Fragrance Division will become Fragrance & Beauty.
Louie D’Amico, president Taste & Wellbeing said: “Over the past five years, we have expanded our portfolio in a significant way, complementing our industry-leading flavour and taste capabilities with an outstanding offer of natural functional and nutritional solutions. The new name captures this expanded portfolio and the value we bring to customers by going beyond great taste, to create more complete future-facing food experiences.”
Givaudan believes the new division names reflect the company’s purpose of creating for healthier and happier lives, with love for nature, and are aligned with the divisions’ 2025 strategic ambitions to shape the future of food, fragrances, and beauty.