Chr Hansen launches new clean label product from turmeric
Image credit: Chr Hansen
Turmeric has long been popular as a colour, flavour and functional ingredient, but the use of turmeric extract continues to grow. Consumers like to see it on ingredients labels, and manufacturers like to use it for precisely the same reason. Between 2017-2019, its use grew an additional 7% in Europe (Source: Mintel GNPD, 2020).
With a well-established range of natural colour products, Chr Hansen Natural Colors now offers a colouring foods turmeric that can be used across applications such as confectionery, ice cream, snacks, bakery and meals. The name of the colour is FruitMax Yellow 1000 WSS.
Special attention has reportedly been placed by Chr Hansen on minimising the off-taste that can accompany turmeric. FruitMax Yellow 1000 WSS is suitable for a wide variety of non-transparent packaged foods, as turmeric is well-known for light sensitivity.
“We’ve tested the stability of FruitMax Yellow 1000 WSS extensively, and are very pleased with the outcome,” stated Jerome Raudin, director, Global Marketing. “There are many good applications for this product, but ice cream, hard candy, brioche and extruded snacks come to mind as particularly suitable as the color is very robust to hard temperatures. We look forward to introducing our new FruitMax Yellow to the market.”
For legislative reasons, FruitMax Yellow 1000 WSS is likely to find its core markets in Europe, Latin America and APAC. It is fully compliant with the EU Coloring foodstuffs guidelines, and therefore is a clean label colour that can be listed as turmeric extract.