myAir rethinks stress and nutrition with smart tech

myAir rethinks stress and nutrition with smart tech

Image courtesy of myAir

Personalised nutrition start-up myAir Ltd, is unveiling its nutritional solution for better management of stress. The company has developed a series of plant-based nutrition bars with a personalised edge. Each formulation contains a research-backed botanical blend designed to deliver a specific stress-release effect. The proprietary herbal extract blends are based on deep profiling machine learning technology and are tailored to the consumer’s unique stress profile and cognitive needs.

Even before the Covid-19 pandemic hit, the World Health Organization had declared stress a global epidemic. Stress is linked to the six leading causes of death in the world, and in the US alone is estimated to cost American businesses up to $300 billion each year. According to the American Institute of Stress, 83% of US workers suffer from work-related stress.

“As an executive manager and a mother, stress had become a massive burden in my life. I tried to manage my stress through meditation and mindfulness, but I failed to maintain stress management in my routine,” confessed Rachel Yarcony, founder and Co-CEO of myAir. “Good nutrition is a key to managing stress naturally. This spurred me to seek a natural solution and develop a ‘food for mood’ solution that consumers can easily merge into their daily routine to help take control of their health and manage their personal stress levels.”

“Stress has many facets,” said Dovev Goldstein, myAir founder and Co-CEO. “In our preliminary study, based on AI, we discovered that different consumers generally have different stress symptoms that are more dominant than the others. For example, stress affects me mainly in the mornings, so my energy levels and focus are decreased. My partner feels the stress at night and occasionally has problems getting fulfilling sleep. Each of us needs a personalised solution. This is where myAir has redefined the paradigm.”

The myAir team developed a patent-pending algorithm based on physiological and psychological data. myAir’s online questionnaire creates deep profiling of an individual’s cognitive response to stress. Physiological responses to stress, including alterations in heart rate, respiration, sleep quality, and physical activity, are tracked via smart watches.

“Our algorithm can analyse the data from each person’s specific mood and stress profile, then decide what formulation will provide them the best positive impact on their stress routine,” explained Yarcony. “But our expertise is in the ability to cross the cognitive data with individual physiological aspects. It’s a game-changer in personalised nutrition.”

The company’s algorithm processes this data, then customises a combination of myAir bars to customers’ needs from a wide range of formulas. The personalised combinations are available through a subscription service and delivered monthly to the consumer’s doorstep.

Each bar is composed of a blend of nuts and fruits and infused with a unique, research-based proprietary formula of bioactive botanical extracts. These include extracts from sage, hops, oats, valerian, rosemary, and others. According to myAir, they work synergistically to exert a specific stress-countering effect, whether to sharpen focus, revive energy, reduce anxiety, support relaxation, promote quality sleep and more.

“Driving to a new location was challenging ten years ago,” added Goldstein. “You’d have to either memorise directions or print out a paper map. Today, hardly anyone drives to a new location without using a GPS. That’s exactly what the future holds for our diets. I believe that in five years, AI technology will influence the food we eat in the same way GPS controls our navigation.”

myAir’s novel concept taps into three current booming trends: plant-based, personalised nutrition, and stress management. “Studies show that 75% of the population prefers to improve their quality of life by embracing a healthy diet rather than dosing up on prescribed medication,” Yarcony emphasised. “Meanwhile 73% of adults snack in order to relax. Our concept effectively leverages AI technology to provide a simple-to-follow, tasty, customised nutritional solution to the global stress crisis.”

myAir bars are certified vegan and kosher and gluten-free. Click here to watch myAir’s video on the personalised nutrition bars.

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One response to “myAir rethinks stress and nutrition with smart tech”

  1. Pearl Spa says:

    Sounds like a great food to try! I can’t wait to have some!!

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