Violife announced as official sponsor of Veganuary 2021
Violife, the leading vegan brand, has announced it will be an official sponsor of Veganuary 2021, supporting the charity on its mission to encourage people around the world to adopt a plant-based lifestyle for January and beyond.
The partnership comes, as demand for vegan alternatives to cheese are at an all-time high, according to Violife. The growth of this market is driven by Violife, with value sales up 54% (12w/e) as it continues to be the UK’s favourite branded vegan alternative to cheese.
Violife continues to innovate the sector, bringing market defining new products to shoppers in 2020 through its EPIC Mature Cheddar flavour range, and Cocospread.
Simon Orchard, UK country manager at Violife commented: “As the UK’s favourite dairy alternative, we’re delighted to announce that we’ll be partnering with Veganuary as an official sponsor for 2021.
“Violife’s mission has always been to create great tasting vegan products that everyone can enjoy. We believe in providing shoppers with simple and tasty dairy alternatives with zero compromise that not only act like the real thing when cooking, baking, slicing or grating but taste like it too! ”
Ria Rehberg, CEO of Veganuary commented: “We are excited that Violife has joined the ranks of our official sponsors for the Veganuary 2021 campaign this year offering a dairy-free alternative that is accessible to the masses. Violife is joining forces with our official sponsor brands to inspire people to move to a plant-based diet as a way of protecting the environment, preventing animal suffering and improving the health of millions of people.”
Since being founded in the 1990s, Violife has seen rapid levels of expansion, growing at a volume rate of +48% and owning 88% of the branded vegan alternative to cheese market. Shoppers are now able to find Violife on the shelves of the free-from aisle at most major supermarkets including ASDA, Morrisons, Sainsbury’s, Tesco and Ocado, the cheese fixtures in Waitrose and Coop, as well as Wholefoods and other selected health stores across the country.