Graphic Packaging International launches new cartonboard innovation for fresh produce

Paper-based packaging leader Graphic Packaging International has announced the launch of ProducePack, a sustainable cartonboard packaging range of solutions for fresh produce.

Aligned with Graphic Packaging’s Vision 2025 to be better stewards for the environment, the innovative carton offers brands and retailers an eco-friendly solution for a variety of applications with an artisan look that protects, preserves and presents fresh produce, from field to store. ProducePack, available in multiple different configurations and structures, can offer comfortable carrying handles, beautiful branding and product differentiation in the otherwise monotonous produce aisle, says the company. Additionally, ProducePack offers another level of hygiene protection as the produce is pre-packed and can reduce excessive handling in store.

Jackie D’Ambrosio, senior manager, new product development – omnichannel at Graphic Packaging, commented: “At Graphic Packaging, product innovation never stops. We’re committed to providing our customers with high-performing solutions that are relevant to the ever-evolving market and consumer needs. We’re delighted that our innovative ProducePack range is proving to be a viable commercial solution for our customers that can make a positive contribution to the environment.”

Leading Michigan apple distributor, BelleHarvest, recently introduced ProducePack to its three most popular apple varieties (Fuji, Honeycrisp and Gala, pictured above). The 3-pound cartonboard packs developed for BelleHarvest, present a 100% recyclable, sustainable solution with consumer-friendly features such as a quick ‘grab & go’ carry handles and striking graphics that create impactful branding in the produce aisle.

Angela Sommers, marketing director at BelleHarvest, said: “69% of consumers prefer paper-based product packaging to plastic, and consumers see paper-based solutions as a trusted sustainable option. Our partnership with Graphic Packaging represents a natural shift towards respecting the environment, while ensuring our nutritious, flavourful apples are readily available and in the best possible condition.”

The fully scalable ProducePack range is designed to support brands and retailers around the world on their journey to plastic reduction and replacement. The patented intelligent design enables easy stacking through reinforced corners with visually stunning shelf appeal that grabs the eye of the consumer, says the company. The innovative carton range can be hand- or machine-packed for small scale or mass production and is available now in the United States and Europe.

For more information about ProducePack, visit: www.graphicpkg.com/products/producepack-produce-packaging, and to read a full case study on ProducePack for BelleHarvest, visit: www.graphicpkg.com/case-studys/belle-harvest-sustainability-elevated-experience.