Nix & Kix secures US distribution deal with Iris Nova
The London-based drinks brand has landed a US distribution deal with Iris Nova, the Coca-Cola-backed soft drinks maker and distributor. It will see Nix & Kix’s five-strong range of cans – Mango Ginger, Cucumber Mint, Blood Orange Turmeric, Raspberry Rhubarb and Watermelon Hibiscus – distributed across the US via Iris Nova’s direct-to-consumer platform, which takes orders by text message to a customer base of over 200,000.
The news comes at a time when Nix & Kix is crowdfunding on Seedrs and just smashed its £500,000 crowdfunding target, one day after being in private mode on the platform.
The brand is now overfunding to ramp up marketing investment, boost its e-commerce and grow the sales team. The capital will also be used to expand the company’s operations to keep up with growing demand.
“The partnership with Iris Nova couldn’t have come at a better time” said co-founder Julia Kessler. “We just finished a re-brand which was well received by the trade, and based on initial feedback we expect the US to be a great opportunity”.
“Crowdfunding is an exciting step for us as we continue on our mission to be the leading premium soft drink brand” added co-founder Kerstin Robinson. “We’ve built a strong platform for growth and I am excited to give our customers the chance to become shareholders.”
Nix & Kix was founded by Kerstin Robinson and Julia Kessler who spotted a gap in the market for better-for-you and more exciting adult drinks.
Since then they have grown rapidly selling over 5 million products through over 7,500 distribution points and are now being sold across the UK, Europe and the Middle East.
Nix & Kix can be found in Tesco, Sainsbury’s, Morrisons, Ocado & Waitrose; convenience such as BP Petrol stations and casual dining outlets including Nandos.