Blendhub to feature VR tour at Food4Future event

Blendhub, a multinational company that provides unique services for developing and producing powder-based food and nutrition, will be present at the first edition of Food4Future from 15-17 June in Bilbao (Spain), the largest European event on innovation, technology and sustainability for the global food industry.

Blendhub is official partner of the event and will be participating as exhibitor with a 40m2 booth where it will offer visitors the opportunity to attend a virtual reality tour and be introduced to its global network of multi-localized production hubs, where the core of this replication model is the portable powder blending unit, PPB, which can be transported in a 40-foot container and become operational anywhere in the world in less than six months.

This multi-localised food production model (infrastructure as a service) is open to any agri-food company, especially small and medium-sized enterprises and startups seeking introduction to new markets, as it facilitates production anywhere in the world without need to invest in own infrastructure. But also to big food and ingredients company understanding that localised production is the only way to be competitive.

Decentralisation of production fosters optimisation of supply chains: by manufacturing closer to raw materials and final consumers, the cost of final food products can decrease by 20-50%; transportation is reduced and logistics are optimised, which at the same time means a lower environmental impact.

Blendhub is transiting into a collaborative platform of network hubs, open to all value aligned stakeholders along the agrifood value chain focusing on creating shared value. This platform is not only based on supply chain optimisation, but also digitised food quality and a unique food-as-a-service strategy to help food companies from ideation to products launch faster, more efficiently and anywhere in the world.

Blendhub’s founder and CEO Henrik Stamm Kristensen will give a keynote speech at Food4Future to present this disruptive business model and explain how digitised platforms can create value for anyone in the food industry and the final consumers.

Blendhub’s infrastructure-as-a-service manager Pablo Ruiz Hernández and food-as-a-service manager Juanjo Valderrama will also participate in high-level presentations on innovative and sustainable processes for the agri-food value chain.

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