Salt of the Earth creates low-sodium craveability
The consumer appetite for exciting, nutritious, full-flavored snacks put the spotlight on better-for-you plant-based options. After extensive research and lab tests, Israeli company Salt of the Earth is now introducing its all-natural solution for making lentils bites tastier, using less sodium.
Salt of the Earth conducted virtual research of social media, culinary blogs, and retailers that indicates flexitarian and vegan Millennials increasingly are seeking new plant-based snacks that are better for you as well as have high protein content, vitamins, and minerals. After analysing the properties of different legumes, the company zeroed in on lentils.
“We developed an application for lentil snack bites that can be chilled, frozen, or dried,” explains Rakefet Rosenblatt, food technologist for Salt of the Earth. “Lentils have lots of protein and a high overall nutritional value, plus they blend well with other vegetables. We noticed that plant-based products are getting increasing attention on the market, yet most of the snacks are from broccoli, cauliflower, or sweet potatoes, which lack the same level of nutritional value. Our new application concept can attract a wider audience, including kids, thanks to its great taste and reduced sodium.”
“Parents with busy lifestyles are looking for ready-to eat nutritious treats that can be part of a meal or an on-the-go snack for the whole family,” adds Tali Feingold, business unit director of Salt of the Earth. “My kids won’t eat lentils but these delicious treats made with Mediterranean Umami Bold have become a part of our regular routine.”
“This Mediterranean Umami Bold formulation will allow food companies to easily overcome lentils’ natural blandness and provide a savory treat,” adds Rosenblatt. “You can add Mediterranean Umami Bold to the wet mixture as part of the other ingredients. It completely dissolves, naturally boosts flavours, all while lowering sodium levels by a third.”
Mediterranean Umami Bold is a clean-label, plant-based solution for flavour enhancement and sodium reduction. It is a versatile ingredient with multiple uses, including boosting savory flavours and reducing sodium up to 45% in a variety of products. It can also be used to reduce the amounts of certain expensive ingredients, such as flavorings and spice blends.