Frozen food is the future, says BFFF
The British Frozen Food Federation (BFFF) is launching a new foodservice campaign which aims to educate the foodservice sector on how it can profit from using frozen food in the face of an economic downturn.
To run over two years, the Profiting from Frozen Food campaign will focus on how buying frozen food will save foodservice organisations money, plus demonstrate that the quality and taste of frozen foods is better than ever.
“We want to challenge frozen food stereotypes – and bust the myth that ‘fresh’ is best, says Brian Young, director general of the BFFF.“Frozen offers quick and convenient access to premium quality, healthy, nutritious meals and ingredients, and is perfect for busy kitchens.
“In this tough economic climate, there is a compelling business case for using frozen food. Buying frozen will save money because of competitive and stable food prices, the ability to control portion sizes and wastage, plus the opportunity to cut kitchen labour costs. This will help businesses reduce their overheads, produce more accurate pricing models and protect their profits.
