Alvinesa Natural Ingredients looks worldwide with new brand
Alvinesa Natural Ingredients has announced the launch of Vintera, a new brand for its high-quality, natural, upcycled ingredient portfolio.
The Vintera brand will be introduced to the market at SupplySide West, Las Vegas on November 2nd & 3rd.
The move is to help Alvinesa Natural Ingredients build its global health and nutrition ingredient business. The company said the launch represents a “clear new positioning” for the Alvinesa portfolio in the high value, branded and scientifically backed active ingredient space.
The Alvinesa natural ingredient portfolio includes natural tartaric acid, natural colourings, polyphenols, grape seed oil and other launches in the pipeline.
“This new brand reflects, not only our high-quality, natural, upcycled ingredients, but is also a reflection of our in-house technical product expertise, unsurpassed manufacturing capabilities and the excellent traceability and sustainability accreditations of Alvinesa,” said Alvinesa chief executive officer Jordi Ferre.
The Vintera brand is expected to drive further growth for Alvinesa in the global nutraceutical, food and beverage, animal health and cosmetics and personal care markets.
“Our presence at SupplySide West this week is a great opportunity to introduce the brand and product portfolio to the US market. As we expand our team and customer base in the US, this show is an important launch event for Alvinesa,” said Clare Dodgshon, Alvinesa health & nutrition global commercial director.
