Exberry by GNT to highlight disruptive new natural colour trends at ProSweets 2023
GNT will show visitors to ProSweets Cologne 2023 (23rd to 25th April) how plant-based Exberry colours can help brands create eye-catching confectionery that connects with modern consumer demands.
With shoppers increasingly searching for products with natural, sustainable ingredients and vibrant colours, GNT said the “Healthy Hedonism” trend is inspiring a radical rethink of what is possible with natural colour, from the use of soft, luminous, tone-on-tone pastel hues to combinations of bright, clashing, highly saturated shades.
At ProSweets 2023, GNT will demonstrate how Exberry colours can be used to deliver these bold shades in confectionery applications while matching up to expectations on the ingredient list. Exberry Coloring Foods are clean-label concentrates made from non-GMO fruit, vegetables, and plants using physical processing methods, while GNT is also committed to becoming the leader in its field on sustainability.
Petra Thiele, managing director for GNT Europa said the business is inspired by Generation Z’s joy and creativity, meaning “Healthy Hedonism is a disruptive new trend that uses natural colour to deliver spectacular visual effects”.
“Our plant-based Exberry colours are available in stunning shades from across the spectrum, allowing manufacturers to create cutting-edge confectionery with completely clean labels,” Thiele added.
ProSweets 2023 takes place as a one-off Special Edition event between ISM’s exhibition halls. GNT’s stand is located at C002 in the passage between halls 4 and 5.