Surge in sales of own-label products

Newly released figures from Datamonitor reveal that 41 per cent of all grocery sales at the end of July were own-label items – up from 38.2 per cent last year.

On average, own-label goods are 22 per cent cheaper than brands, says Datamonitor. So it’s hardly surprising that cash-strapped consumers have sparked a surge in sales.
“What’s really changed in the past few years is the range of own-label products you can buy, says Datamonitor’s Neil Saunders.“It’s not just about the value products any more: supermarkets like Tesco have own label ranges right up to premium now.
Even upmarket supermarket Waitrose has cashed in on the trend with the launch of its cheaper Essentials range earlier this year.