Carbonates market set to regain its fizz

The global carbonated soft drinks market is predicted to bounce back next year after its growth rate halved in 2008.

In its recently published Global Carbonates report, beverage industry information specialist Canadean says that growth in the sector slowed significantly in 2008, with the rate dropping to 1.4 per cent from three per cent in 2007.

However, carbonates still dominate the soft drinks sector and account for nearly four in every ten litres of soft drinks consumed around the world, with the market analysts forecasting a boost for the market in 2010 as the economic slump lifts.

In the meantime, private label products have flourished, says Canadean, with such products in the total soft drinks sector now accounting for more than one in every ten litres traded around the world. It goes on to say that the rise of private label is proving to be a considerable threat to branded soft drinks.

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