The first hard honey liqueur in the UK enters the retail sector

The Honey Thief Original Nectar 70cl (15% ABV) liqueur, produced in Yorkshire by the beverages company Nidhoggr, is fermented from sustainably and ethically sourced European honey and is available in four flavours: Pure Honey, Elderflower Nectar, Sour Cherry, and Blueberry & Blackcurrant.

“Honey Thief is all about breaking the rules of traditional liqueurs,” stated Robert Taylor, sales director. We wanted to make something fun, high-end, and entirely original, and the first response from supermarket drink buyers and drink specialists has been amazing. Honey Thief strikes the sweet spot for a variety of formats and circumstances, with sweet portions being popular and sessionable and lower ABVs in demand, particularly among younger drinkers.