MasterCoat’s US-made coatings thrive amid trade tensions

FloZein, a US-based developer of coatings for food and health supplements, is highlighting the benefits of its domestic production model.

As the US imposes new tariffs on imported confectionery ingredients, domestic manufacturers are facing increased supply chain costs and longer lead times.

Flo Enterprises’ MasterCoat line of glazes, polishes, and release agents offers a reliable, domestically-produced solution designed to help confectioners and supplement brands navigate these disruptions.

“Tariffs on key ingredients are squeezing manufacturers’ margins,” said Alex Rosen, sales manager at Flo Enterprises. “MasterCoat is made in the US, giving customers faster turnaround, tighter supply chain control, and full technical support. It’s exactly what the industry needs right now.”

The new tariffs are expected to significantly impact the cost of ingredients used in panning, molding, and finishing. While global brands scramble to manage sourcing shifts, MasterCoat is positioned to offer continuity and flexibility, especially to small- and mid-sized producers often overlooked by large suppliers.

With a newly implemented 30% tariff on imports from the EU taking effect  on 1 August 2025, MasterCoat said it offers a timely and cost-effective domestic solution to mitigate sudden increases and ensure uninterrupted production. 

According to David Jordan, sales & technical director for confectionery coatings at Flo Enterprises, any potential increase in the US tariff regime could lead to possible shortages of key ingredients and widespread consequences.

“During Covid, when supply chains were disrupted, product was coming from overseas and many companies were literally shutting down because they could not get the raw materials they needed,” he explained. “We source and manufacture domestically, so any effect on raw materials will be less impactful compared with a company importing these ingredients from overseas.”

Manufactured in Massachusetts, MasterCoat includes a growing portfolio of high-performance formulations for chocolate polishing, sugar panning, and starchless gummy production.

“With industry demand rising for clean-label and specialty-certified coatings, our domestic production model gives customers both confidence and adaptability,” added Rosen.