SIG launches ‘Clean Commit’ initiative to empower consumers on aseptic packaging benefits

SIG, a leading aseptic packaging solutions provider, has announced the launch of Clean Commit, a new consumer-focused initiative designed to clearly communicate the significant health, safety, and environmental advantages of aseptically packaged food and beverages.

Clean Commit is a multifaceted program, incorporating both an educational digital platform and a trusted on-pack logo. The initiative’s goal is to make it easier for shoppers to understand the “real value behind the packaging” and choose brands that prioritize nutritious, safe, and responsibly packaged food.

“We want consumers to know what’s in their food — and what keeps it safe, nutritious, and sustainable,” said Christoph Wegener, chief markets officer at SIG. “Clean Commit lets us speak directly to consumers about how aseptic technology works and why it matters more than ever in today’s food systems.”

The initiative highlights the critical role aseptic packaging plays in modern food systems. Key benefits of the technology that the Clean Commit logo now signifies include:

• Nutrient preservation: the gentle aseptic process locks in essential nutrients and keeps products shelf-stable without the need for added preservatives.
• Waste reduction: aseptic packaging extends the shelf life of food, which directly helps to reduce overall food waste.
• Energy efficiency: by removing the need for the continuous cold chain in distribution and storage, the technology significantly reduces energy use.

Aseptic packaging is currently unlocking opportunities for brands to offer savoury products made from complex ingredients like vegetables, grains, and proteins while preserving their vital nutrients.

According to SIG, products bearing the Clean Commit logo enable consumers to make an informed choice in favour of aseptically packaged products and their benefits. This simplicity allows shoppers to confidently spot better options.

Partner brands are quickly integrating the new platform into their messaging. Petite Palates, a partner, states that Clean Commit “aligns perfectly with our mission to deliver baby food that’s as close to homemade as possible—nutrient-rich, safe, and free from preservatives… The Clean Commit logo gives our customers even more confidence that they’re choosing a food that is nutritious and responsibly packaged.”

Massimo Annaratone, global business line director SP at SIG, added: “Consumers today are looking for healthier food and beverage options. Clean Commit is more than a message — it’s a value-adding program for our partners and a simple way for consumers to connect with products they can feel good about.”

To learn more, visit www.cleancommit.com, offering clear explanations, partner brand pages, and the Clean Commit logo – a mark to look for in stores.