Packaging Innovations & Empack 2026: FiberWise trays for fresh protein applications

FiberWise is set to redefine sustainable packaging with its innovative fibre-based tray solutions.

Created in response to increasing environmental demands, this next-generation tray provides a responsible alternative to traditional rigid plastic packaging. With clear sustainability advantages, it is an ideal choice for eco-conscious producers of fresh meat and convenience foods.

FiberWise will be showcased at Empack Birmingham at booth C54.

Backed by more than 100 years of Hartmann’s expertise in rough-moulded fibre technology, FiberWise delivers fresh food trays that reduce environmental impact while maintaining full compatibility with existing tray-sealing packaging systems.

With its pulptray produced from 100% renewable resources, FiberWise lowers plastic use by more than 70% compared with rigid PET or PP trays, helping drive waste reduction and circularity.

As sustainability becomes a key purchasing driver, consumers are increasingly choosing fibre-based packaging that aligns with their environmental values. FiberWise fits seamlessly into standard re-pulping streams, making it a practical and responsible choice for sustainability-minded shoppers.

A key advantage is its separable design, enabling the fibre and plastic components to be efficiently recycled and repurposed. This innovation empowers consumers to make responsible choices with packaging that is both easy to recycle and environmentally conscious.

Due to its sturdy design, FiberWise MAP barrier trays offer proven machineability with a plug-and-play concept, requiring minimal or no investment by the producer. The tray is easily denested and runs seamlessly at high speeds on existing tray sealer lines without the need for new tools. FiberWise will seal against numerous standard top film options.

“FiberWise is a sustainable alternative with real potential to transform the packaging market in the long term,” says Kati Ørskov, business unit director, Hartmann.