Maker’s Mark & Ashley Longshore reveal Women’s History Month label

Maker’s Mark has announced a high-profile creative collaboration with pop art powerhouse Ashley Longshore to launch a limited-edition, customisable label in honour of Women’s History Month 2026.

The partnership, now in its third year of supporting the non-profit Vital Voices, signals a continued move by the heritage bourbon brand to leverage personalised packaging as a tool for social impact and brand storytelling.

Known for her “vibrant maximalism” and “unapologetic” style, Longshore’s design for the “Spirited Women” campaign is a sharp departure from the brand’s traditional cream-and-red aesthetic. The label features a burst of bee-pollinating blooms native to Maker’s Mark’s Star Hill Farm, interwoven with illustrations of diamonds, pearls, and gems — a nod to the jewellery worn by generations of Southern women.

The artwork is a tribute to Margie Samuels, the co-founder of Maker’s Mark and a pioneer in spirits branding. Samuels is famously responsible for the brand’s name, the bottle’s shape, and its iconic hand-dipped red wax seal.

“When I make art, I go big, I go joyful and I go full colour,” said Ashley Longshore. “Collaborating with Maker’s Mark to celebrate spirited women like Margie Samuels felt like pouring that same energy onto the bottle’s label. This design celebrates women who burst into the world with colour and courage.”

The campaign utilises Maker’s Mark’s established personalised label program to drive consumer engagement and charitable giving. From February through the end of March, consumers can visit a dedicated site to customise a complimentary label with the name of an inspirational woman in their lives.

For every personalised label ordered, Maker’s Mark has pledged to donate $1 to Vital Voices (up to $50,000), a leading non-profit that provides training and mentorship to female leaders globally.

For retailers and industry observers, the “Spirited Women” series highlights several key trends in the premium spirits sector:

• Targeted personalisation: by offering free, customised labels, Maker’s Mark creates a high-touch giftable experience that encourages the purchase of standard 750mL bottles.
• Art-led limited editions: partnering with a game-changing artist like Longshore allows the brand to tap into contemporary art culture and reach younger, design-conscious demographics (Gen Z and Millennials).
• B Corp values: the initiative reinforces Maker’s Mark’s status as a B Corp-certified brand, aligning product marketing with social and gender advocacy.

“Ashley Longshore shares that same pioneering and uncompromising spirit [as our founders],” said Rob Samuels, managing director of Maker’s Mark and an eighth-generation whiskey maker. “We’re thrilled to bring her art to life on a bottle while supporting the meaningful causes championed by Vital Voices.”

The limited-edition labels are available now at MakersMarkPersonalize.com. Under current program rules, labels are provided for 750ml bottles, which must be purchased separately.