A wave of high‑impact brand campaigns is sweeping across the food and drink sector this summer, spanning national media pushes, cultural activations, policy advocacy and award‑winning creativity. Here’s your comprehensive round‑up of the biggest launches shaping the industry right now.

DASH unveils its largest‑ever national media campaign

DASH is scaling its acclaimed The Drink That Has It All platform with its biggest media investment in brand history. Running 1–31 July, the campaign will deliver over 203 million impacts, reaching 1 in 7 UK adults an average of 25 times.

The push spans Sky, ITV1, digital, OOH, and — for the first time — radio via Capital and Heart. Founder Jack Scott says consumers are tired of being told what to cut out:

“DASH has always stood for the opposite… incredible flavour, refreshing fizz and great ingredients without compromising on your health.”

The brand’s TV ad scored 5.1 stars with System1, placing it in the top 6% of all ads tested — a major validation ahead of its biggest media burst to date. A nationwide on‑pack promotion across the 500ml Big DASH range will also give shoppers the chance to win a MINI.

Belvoir Farm goes big with ‘We’re Taste Obsessed’ summer campaign

Belvoir Farm has launched its largest-ever campaign, backed by £1m in media investment across TV, OOH, radio, podcasts and social.

Created with Joint, the campaign champions Belvoir’s uncompromising approach to taste — from natural ingredients to hand‑picked elderflowers harvested on the brand’s own estate.

Marketing director Alison Reilly says: “Belvoir’s value sales grew by 17% last year… This year we are going bigger and better with ‘We’re Taste Obsessed’ to continue that momentum.”

The rollout includes ITV linear and VOD, a major OOH burst, radio partnerships, and sponsorship of Dig It, the gardening podcast hosted by Zoe Ball and Jo Whiley.

British Berry Growers push for HFSS OOH restrictions with ‘Fresh Outlook on Food’

British Berry Growers have launched a bold advocacy campaign calling for HFSS advertising restrictions to be extended to out‑of‑home spaces, including bus shelters and billboards.

New research reveals 91% of children are exposed to junk food ads on the school run, with 60% of parents saying these ads undermine healthy eating at home.

To highlight the issue, the group installed parody fast‑food ads replacing burgers and fries with fresh British berries — a playful but pointed call for healthier advertising environments.

The campaign is backed by broadcaster Kate Quilton and youth activist Dev Sharma, who argue the current rules “don’t go far enough” and that OOH is “the last unregulated frontier.”

CELSIUS brings Silverstone spirit to London with its biggest UK activation

CELSIUS is bringing race‑week energy to London with its largest UK activation to date, inspired by its partnership with the Aston Martin Aramco Formula One Team.

The multi‑day campaign includes:

• A CELSIUS Run Club led by Olympic sprinter Rhasidat Adeleke
• An immersive Outernet London takeover featuring an F1 car replica and racing simulators
• 20,000 samples across the weekend
• Influencer content, paid media and retail marketing across the UK and Ireland

Head of marketing Carlotta Cattelani says the activation brings the brand’s LIVE.FIT.GO platform to life at the intersection of fitness and culture.

Del Monte delivers ‘Fresh Cuts’ to fans in Wimbledon’s famous queue

Del Monte is celebrating its Fresh Cut fruit range with a playful Wimbledon activation offering tennis fans free, tennis‑inspired haircuts while they queue for entry.

New research shows:

• 78% of Brits would queue up to 12 hours to attend
• 40% would accept a free haircut while waiting
• 18% would shave a tennis ball into their hair for Centre Court access

Celebrity hairstylist Tobias Bell (That Hair Guy) recreated iconic tennis looks — from Björn Borg’s headband to Serena Williams’ gem‑adorned styles — while fans enjoyed Fresh Cut fruit samples.

KitKat Wins Grand Prix at Cannes Lions for ‘The KitKat Heist’

Nestlé’s KitKat has taken home a Cannes Lions Grand Prix, plus four Gold, four Silver, and two Bronze Lions for its campaigns — led by the standout KitKat Heist.

The real‑time campaign transformed the theft of 413,000 KitKats into a global cultural moment, using humour, transparency and a Stolen KitKat Tracker to spark mass participation.

Nestlé’s David Rennie says the win proves the power of “consistency, distinctiveness and cultural relevance” in brand building.