Limited edition J2O

1 J2oSoft drinks manufacturer, Britvic Soft Drinks is bringing back its summer limited edition flavour, J2OPear Gold. The blend of pear and guava is available now. Last year 72% of consumers purchasing Pear Gold were completely new to J2O with repeat purchase rates well above average at 25%, according to Nielsen. An alternative to alcohol, J2O Pear Gold will help drive interest in the soft drinks category and deliver incremental brand sales over the summer months.

The return of J2O Pear Gold will be supported by a heavy-weight marketing campaign featuring nationwide print advertising at large-scale outdoor sites to drive mass awareness. In addition, 6-sheet posters will build awareness and will be placed in retailer car-parks and sampling bars, in close proximity to the point-of-purchase.

 

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