Industry-wide food waste campaign

A new initiative called Working on Waste has been launched, aiming to bring together food and grocery companies throughout October in a coordinated bid to help their employees reduce household food waste.

Spearheaded by food and grocery research and training charity IGD, the campaign will use the scale of the industry collectively to talk directly to their employees as consumers, driving awareness and engagement to take learnings beyond the workplace into households.

Working in collaboration with WRAP, the campaign is set to reach around 650,000 employees working in the industry across 107 FMCG and associated companies. During the month of October, a mixture of food waste training and employee engagement will see:

  • Around 600,000 employees receiving tips on reducing household food waste
  • 12,000+ employees involved in Leftover Lunch Day
  • 180,000 employees being provided with access to Love Food Hate Waste meal planners
  • 100,000 using WRAP’s food waste diaries
  • 280,000 participating in the leftovers recipe challenge.

As well as engaging employees, some companies, ranging from retailers, manufacturers and foodservice to SMEs, are also supporting the campaign with social media, digital, in-store and PR activity.

Fundamental to this, IGD will also be hosting nine roundtable roadshows across the UK, bringing companies, suppliers and competitors together to discuss the issues surrounding household food waste. The findings from these roadshows, along with further consultations with other key stakeholders, will be used to inform an IGD Thought Leadership paper to be published in spring 2015.

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