BFFF to host first dedicated marketing seminar

Frozen food companies are being given the opportunity to share the learnings gained from independent research undertaken by the British Frozen Food Federation (BFFF). It’s the first dedicated marketing seminar to be organised by BFFF and will be held on 12 May 2011 at Sheffield Hallam University. It’s open to both members and non-members looking to find out which methods of research can help them.

“Independent research has been invaluable in proving the case for frozen food,” Brian Young, director general of BFFF. “We have used both academic and consumer research in our promotion of the frozen industry over the last few years to great effect to confirm the fantastic value, great quality and the nutritional properties of frozen.

“Research provides facts and facts boost credibility. We will share with the delegates our research helping them to support their key messages and marketing strategies.”

The BFFF Marketing Seminar is aimed at senior staff or owners of SMEs, commercial decision makers and marketing managers. For further information, email [email protected].