PureCircle expands European presence
PureCircle, the world’s leading producer and marketer of high purity stevia products, has announced an expansion of its European presence with the opening of a new headquarters in London, and the signing of a UK distribution agreement with Prinova Europe.
With European approval for high purity stevia ingredients expected by the end of this year, PureCircle says it has stepped up its application support for customers preparing for launches across Europe.
“PureCircle recognised early on the European Union’s potential for rapid growth, and responded by establishing strong joint ventures with leading sugar producers,” says Jordi Ferre, president of PureCircle’s commercial division. “We are now pleased to take another important step by establishing PureCircle’s new business entity in the UK. Our direct UK presence will enable us to partner with customers across Europe. Sales, marketing, and application support will all be available through the UK operations, further demonstrating PureCircle’s industry leading ability to provide solutions to customers throughout product development stages.”
PureCircle’s UK reach will be further extended through the new distribution agreement with Prinova, which builds on the existing distribution relationship the two companies have already established in the US market.
