Ice tea range adds raspberry flavour

Britvic Soft Drinks has announced its latest flavour innovation with the launch of a new raspberry flavoured Lipton Ice Tea. The new flavour targets Lipton’s core audience of 18-34 year olds and joins existing variants Peach, Lemon and Mango to complete the fruity range.

In addition to the new flavour, the brand has also introduced a reformulated liquid, which sees all variants have a 30 per cent reduction in sugar, meaning that the adult soft drink will now contain fewer than 100 calories per 500ml.

Lipton Ice Tea will also see a refreshed new look for its PET bottle with a more premium sleeved label, bottle shape and texture; giving the product a more modern look.