Algatechnologies unveils water-soluble astaxanthin emulsion
Algatechnologies, an Israel-based manufacturer of natural astaxanthin, has developed a 2% natural astaxanthin in a liquid-emulsion format under the AstaPure brand.
Natural astaxanthin is a lipid-soluble ingredient usually used in oil-based formulations. However, due to its powerful antioxidant properties, there is a high demand in the market for a water soluble form that can be introduced in ‘oil-in-water’ formulations as an active functional ingredient for beverages.
“Since natural astaxanthin was recognized as GRAS by the FDA, we are seeing a growing demand from food and beverages manufacturers seeking water-soluble formulations of our AstaPure brand,” explains Efrat Kat, director of marketing and sales at Algatechnologies.