consumer behaviour
Consumers ready to take and demand action on Earth Day
New research from 3 Sided Cube reveals strong consumer sentiment for green action as global warming surges towards 1.5 degrees.
A new gin-eration
75% of Britons said they prefer to always, or mostly, drink in the comfort of their own home.
Majority of Brits unlikely to go plant-based in 2021, BNF survey reveals
Despite Veganuary’s growing popularity, new research from the British Nutrition Foundation reveals that 61% of British people say they are unlikely to follow a plant-based diet in 2021.
FMCG Gurus releases Top Ten Trends for 2021
When evaluating next year’s trends, FMCG Gurus found that they fell into three key themes of Health and Wellness, Safety and Assurance and Taste & Enjoyment.
Business news, Food safety, Ingredients, New products, Packaging, Sustainability
Survey highlights gulf between youngest and oldest consumers
Generation Z consumers in the UK and US are more concerned about the sustainability credentials of food and beverage products than Boomers, according to new research.
Givaudan refreshes consumer trend programme through Covid-19 lens
Givaudan has refreshed its future-forward FlavourVision consumer trend programme to reflect the impact of the worldwide pandemic.
Covid’s lasting impact
A telling survey of 5,000 consumers by EIT Food across ten European countries identifies people’s shopping behaviours.
Sustainability: what consumers are saying
Consumers think it’s important that the brands they engage with act responsibly.
Top five food and drink items in the UK
When faced with the question of “what food could you not live without?” there’s never an easy answer.
Milking it
Success in plant-based dairy boils down to listening to consumers and consumer education, as I find out by speaking to Sophie Davodeau, innovation director for sweet goods and dairy EAME at Givaudan.
Research shows Scottish consumers are actively seeking healthier food
89% of Scots have at least one health goal and are actively seeking healthier food according to research by Food and drink Federation (FDF) Scotland with Levercliff.
Staying alive – online
Online is certainly where we’re at currently, whether that’s with shoppers trying online for the first time or those now accustomed to its convenience.
Shoppers look to support local businesses as greater understanding of food provenance grows
According to research commissioned by Moat Farm and Weetabix, UK shoppers estimate that just 28% of their shopping basket is made up of local produce, but consumer habits are changing.
Consumers will seek out guilt free treats in the wake of Covid-19
In the wake of Covid-19, more consumers are looking to lose weight, something that will place renewed emphasis on the health and wellness industry on helping consumers achieve these goals.