“I get up and have breakfast with my youngest son (Weetabix of course)”

Weetabix Food Company recently appointed John Petre as head of technical. With around 20 years’ experience in the food industry, he will head up quality and compliance as well as research and development for the company. Here, he explains why brands with healthy food credentials that embrace consumer habits, such as on-the-go consumption, will continue to do well.

Food and Drink Technology