New Drench range
Following the complete relaunch of its juice drinks brand, Drench, earlier this year, Britvic has unveiled new sparkling variants to extend the range into the carbonated segment.
Offering adult consumers a more sophisticated carbonated soft drink choice, the flavour combinations, Raspberry & Cranberry and Grape & Elderflower, will be available in a 330ml can format to meet the needs of the 30+ target consumer.
Drench Sparkling contains no artificial sweeteners, colours or flavourings.
Kevin McNair, GB marketing director, Britvic Soft Drinks, says, “We know that the typical adult consumer (30+) is leaving the soft drinks category in favour of tea, coffee and water, but still wants something tasty and refreshing, so there is certainly a need for a relevant grown up solution to keep these drinkers in the category.”
