Britvic launches levy labelling

Following the introduction of the Soft Drinks Industry Levy, more commonly known as the sugar tax, Britvic has launched explanatory messaging on its shrink-wrapped pallets.

The soft drinks manufacturer announced the nationwide roll-out after consultation with customers, retailers and trade bodies.

“We have introduced ‘levy paid’ or ‘levy exempt’ messaging on shrink-wrapped pallets across single serve and 2L carbonated products,” says Trystan Farnworth, commercial director, convenience & impulse at Britvic.

“The ‘levy paid’ messaging reassures wholesalers and retailers that they are buying legitimate stock. The ‘levy exempt’ messaging highlights to customers the opportunity to capitalise on the no and low sugar trend which is driving growth in the soft drinks category.”