New Dolmio pasta sauce promises ‘two of your five a day’
Mars Food UK has announced the launch of Dolmio Veggie Goodness – a new pasta sauce containing two portions of fruit and vegetables in every portion.
The 340g pouches are designed for two to share, and are available in four varieties: sun-ripened tomato, courgette and basil; sun-ripened tomato, sweet pepper and chilli; sun-ripened tomato, lentil and garlic; and a smooth tomato and hidden vegetables Bolognese sauce.
Mars Food says the new launch is part of its commitment to providing consumers with the healthier options they are increasingly demanding, and comes on the back of the launch of a range of ‘no added sugar’ pasta sauces and a ‘no added sugar’ Bolognese last year.
“Consumers are always looking for ways to make their favourite meals a little healthier and know that five portions or more of fruit and vegetables can contribute to that, but many of us just aren’t eating enough,” says Ian Nundy, Dolmio marketing manager. “That’s why we created Veggie Goodness – packed with vegetables to provide a quick, convenient and healthy way to two of your five-a-day.”