DASH unveils Pink Lady Apple flavour

DASH Water has officially expanded its portfolio with the launch of DASH Pink Lady Apple, a new sparkling water developed in partnership with the UK’s most popular apple brand.

The collaboration aims to capture the famously crisp essence of the Pink Lady apple, delivering a nostalgic yet health-conscious beverage for the modern market.

The product adheres to DASH’s core brand philosophy: a clean label with no sugar, no sweeteners, and no calories, relying entirely on real “wonky” fruit for its flavour profile.

The partnership is built on the cultural recognition of the Pink Lady brand, which has been a British household staple since the 1990s. For DASH, the move is a strategic play into the familiarity trend, where consumers are increasingly gravitating toward heritage flavours they know and trust.

“In a world filled with uncertainty, people gravitate towards what feels familiar – the things they’ve loved for years, that feel reassuringly real and quietly nostalgic,” comments Jack Scott, co-founder of DASH. “Pink Lady apples have been a staple since the 90s… and now DASH is giving that legacy a modern, sparkling twist.”

Scott notes that the development process was centred on minimalism, ensuring the “unmistakable crispness” of the fruit was not overshadowed by overproduction. “Our job was simple: take that flavour and let it shine in the cleanest, most refreshing way possible,” he adds.

The new flavour is being positioned for a rapid omnichannel rollout: direct-to-consumer: Available now via dash-water.com; social commerce: retailing through TikTok Shop; national retail: set to land in Tesco stores nationwide starting in June 2026.

For the wider beverage industry, the DASH and Pink Lady collaboration highlights several shifting dynamics in the better-for-you sector where by partnering with an established produce giant like Pink Lady, DASH gains instant credibility. The launch also emphasises the clean label evolution in that the refusal to use sweeteners — even natural ones like Stevia — sets a high bar for the sparkling water category, betting on the consumer’s desire for the purest form of fruit.

Combining DASH’s award-winning, eye-catching design with an iconic British fruit also creates a product that feels both familiar and premium, appealing to a broad demographic from Gen Z social media users to traditional supermarket shoppers.