Go frozen
Last week, the British Frozen Food Federation (BFFF) gathered industry leaders and MPs at a parliamentary launch of its Frozen Food Report II.
Frozen food has been increasingly championed of late, thanks to its role in reducing waste (as we discussed recently here), its ability to provide affordable nutrition, as well as aiding food security in the UK and supporting the foodservice industry.
According to the report, the value of frozen food sold in UK retail is now worth £5.73 billion and foodservice sales £2.4 billion, giving a total market value in excess of £8 billion. The report predicts the value of retail sales will continue to grow at between one and two per cent over the next five years, while for foodservice, it estimates the value of frozen food sales will grow at more than two per cent.
Clearly a growing industry, frozen food is certainly one to watch as it suits many of today’s shifting consumption habits and demands, meaning opportunities for the sector are rife.
BFFF chief executive Brian Young says, “The case for frozen food is no longer in dispute thanks to a bank of evidence built up to promote its nutritional, cost, quality and sustainability benefits.”
Surely it won’t be long before we see the breakdown of the long held perception that the higher price point of some chilled products equates to a better product.
