Breadsticks, biscuits and colour labels

Founded in 1967 in the centre of Piombino Dese in Italy, Forno Bottaro bakery produces sweet and savory bread.

Last year, Manuela Codognotto – who is in charge of marketing and packaging at Forno Bottaro – came across Primera’s LX900e colour label printer. The LX900e allows printing in full colour on die-cut label roll material of any size with a print resolution of up to 4,800 dpi to achieve photo quality labels. With no minimum order requirements, labels can be produced as and when, in the desired design and quantity. Other advantages include maximum flexibility and timeliness, no more obsolete or unused pre-printed labels and low costs.

“Before buying the LX900e I produced our labels on a traditional printer on pre-cut label sheets, but I lost a tremendous amount of time. Furthermore, the sheets were expensive and I was not totally satisfied with the quality of the final result,” says Codognotto.

Until recently, the bakery had an annual production of about 8,000 labels used for products sold in the store, but with the investment in the LX900e printer, it has gained the flexibility to print custom labels in-house, and further develop new projects and new opportunities. In just a few months, it has managed to place its products in supermarkets, food wholesalers and small retail outlets. Furthermore, the bakery is now free to experiment with new products and make small label design changes whenever needed, for example during holiday seasons.

Codognotto adds, “Many customers have complimented us on our new labels. I have been surprised by how quickly I can now implement my ideas and by the many benefits of being flexible and independent. The print quality is excellent and the printing costs are extremely low.”

Related content

Leave a reply

Food and Drink Technology