What do flexitarians want from plant-based foods?
New research1 shows that flexitarian consumers are driving the demand for plant-based food, with a particular focus on products that tap into transparent labels, sustainability, health and food adventures. Here Olivier Chevalier, senior product manager functional proteins at Beneo, discusses how flexitarians are driving plant-based innovation, the shift to sustainably derived protein sources and how functional ingredients are part of the solution.
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