Non alcoholic beer will boost market

Technavio has published a new report on the beer market in Europe, which it expects to grow at a CAGR of almost 2% from 2015-2019.
According to the report, government campaigns against binge drinking and drinking and driving have resulted in decreased beer consumption, which has led to innovative production in the form of non alcoholic beer.
Faisal Ghaus, vice president of Technavio, says, “2013 witnessed increased growth in the European low and non alcoholic beer market, with Spain leading with 55% of Spanish beer buyers buying non alcoholic beer.”
The report also discusses product improvement as a main driver for market growth. Brewers are continuously making advancements in technology to enhance consumers’ drinking experience and improve the status of the beer market in Europe.
“Heineken Ignite, the interactive beer bottles launched during Milan’s design week in 2013, are just one example of the kind of advancements we’re talking about when we discuss the beer market in Europe,” adds Ghaus.

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