US meaty favourite going global?
The US has the largest meat snacks market in the world, dominated by jerky-style products that, despite their relative maturity, have seen good growth in recent years. Now it appears that the rest of the world may be catching on.
According to Innova Market Insights, launch numbers for meat snacks are up two per cent in the past five years, reflecting not only growing sales in established markets, but also greater penetration on more non-traditional markets.
The analyst says that in the past 12 months, 18 per cent of global meat snacks launches were positioned on a health platform of some kind, but this rises to 40 per cent in Europe and to 75 per cent in the US, showing the greater emphasis being placed on health benefits in the more developed markets.
The most popular health claims concerned naturalness and the absence of artificial additives and preservatives.
