Hygienic packaging demand will boost market


Technavio predicts the global advanced packaging market will exceed $31 billion by 2019, growing at a CAGR of almost 8%, due to a rise in consumer awareness, demand for fresh food and increasing consumption of processed food.

According to Sharan Raj, lead research analyst at Technavio for the packaging industry, “There is an increased need for technologies to ensure food safety, coupled with an increase in demand from the beverage industry for application in both carbonated and non carbonated drinks. These factors together can be relied upon to boost market growth.”

The report identifies three factors that will drive the global advanced packaging market: demand for hygienic packaging in the food industry; development of innovative packaging solutions; and consumer engagement.

Due to an emphasis on food safety from consumers and food manufacturers, packaging vendors are focusing on introducing advanced packaging solutions that meet hygiene standards and ensure product quality. Packaging is crucial for the food industry to maintain the safety and quality of food. Packaging solutions such as modified atmosphere packaging (MAP) help extend shelf life and preserve the quality of the food stored. In addition, demand for freshly prepared food products with no artificial additives and preservatives forces manufacturers to look for smarter packaging solutions that enhance the shelf life of products.

The introduction of food and beverage packaging materials with improved properties such as mechanical, barrier and antimicrobial properties help retain the food quality while eliminating the need for using preservatives and additives. Also, the introduction of nanosensors that trace and monitor food and beverage conditions during transport and storage has led to high demand for nanocomposite based packaging materials in the beverage industry. Such packaging materials also reduce the leakage of gases, enhancing shelf life. The demand for oxygen scavenging nanocomposite films for packaging non carbonated drinks such as juices and energy drinks is also increasing.

Incorporating smart technology packaging has become a tool for consumer engagement and improving market branding. The customers benefit from the advanced packaging as they get information regarding the condition of the products at the time of purchase and later, at the time of consumption.

“Certain advanced packaging solutions that comprise freshness indicators on labels that change colour as the product approaches the expiration date have also been introduced,” says Raj.

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