Low calorie relaunch
The Berry Company is relaunching its existing juice and tea range with 40% reduced sugar and calories, in line with a new pack design.
The new recipe contains 40% less sugar and only 27 calories per 100ml, offering consumers a lighter option without compromising on flavour.
In addition, the company is planning a series of other new product launches this year, including: a low sugar juice for children, an organic low calorie carbonated drink and an organic protein smoothie.
The company is also moving into food and snacking categories, with the launch of Organic Granola Protein Bites and Organic Freeze Dried Powder.