Rice cake NPD

Rice producer Riso Gallo has introduced Rice Cakes to its brand portfolio.

Two varieties will be initially introduced – Venere Rice Cakes and 3 Grain Rice Cakes – both of which are produced in Italy.

“Riso Gallo is a traditional family business, but every year we are exploring new opportunities,” comments Riso Gallo UK MD Jason Morrison. “Over the last few years we have introduced Venere rice (black rice) and 3 Grains into the UK, both as pouched and vacuum pack varieties. For these healthy option products, it was only natural to develop these into rice cakes and bring them to the UK market.”

Each 100g pack contains 15 rice cakes, wrapped in a recyclable foil to ensure the product retains its crunch, with a shelf life of 12 months.

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