Retailers receive WRAP cash
Major retailers have been awarded funding from the WRAP (Waste & Resources Action Programme) Waste Minimisation Innovation Fund – an £8m (£11m) fund designed to encourage innovative packaging initiatives that reduce household waste.
The latest round of projects to be announced involves some of the leading names in UK retailing, including Coca-Cola, Dairy Crest and Sainsbury’s.
Coca-Cola Enterprises is undertaking trials of re-designed and lighter weight 500ml PET carbonated drinks bottles.
The trials will also include testing the feasibility of incorporating recycled PET into the reduced weight bottles. Dairy Crest and Sainsbury’s are collaborating on new minimal packaging solutions for some milk products.
The Innovation Fund, launched in November 2004, has so far awarded £4.2m (£6m), and approved 28 projects for funding. It is estimated that over half a million tonnes of domestic waste could be reduced each year.