Yushoi expands range with first red lentil variant
In response to an increasing trend for red lentils, Calbee-owned brand Yushoi is adding a new variant to its range, Barbecue Red Lentil snacks.
Known for its pea-based snacks, this is the first time that Yushoi has used another ingredient as the base for a snack as the brand explores the ‘better for you’ category.
Sarah Brown, senior brand manager at Calbee UK, says, “Our research told us that barbecue seasoning continues to be a favourite snack flavour yet there is in an increase and interest to try red lentils and pulse-based snacks.
“The launch of this flavour is the perfect opportunity for consumers to have the perfect balance of favourite flavours with a new twist.”
Yushoi’s range of products are baked, offer a source of protein, are high in fibre and are suitable for vegetarians.
Available in 105g sharing bags for an RRP of £1.79, the new variant can be found in Asda stores across the UK.
