Salted Caramel Fudge KitKat joins the KitKat family
Nestlé UK and Ireland is introducing a new flavour to join its popular KitKat Chunky range, the new KitKat Chunky Salted Caramel Fudge.
This new bar is a combination of crispy wafer with a salted caramel fudge flavoured topping, covered in milk chocolate.
According to the brand, the packaging has been inspired by a retro sweet shop design with turquoise stripes and appetising imagery to take consumers back in time to their childhood memories.
The launch forms part of the brand’s strategy to excite consumers by rotating new flavours each year.
Last year’s flavour variant, KitKat Chunky New York Cheesecake was a hit among millennials with over 70% of them saying they would try it again, whilst in 2016 KitKat Chunky Cookie Dough was the No.1 chocolate singles launch, proving consumers love to try new flavours from the brand.
Natasha Lawless, brand manager for KitKat, says, “KitKat fans love exciting new combinations and flavours from their favourite brand, and with the ongoing popularity of salted caramel, we thought it was only right to bring this salty-sweet combination to KitKat Chunky.
“Following the incredible success of KitKat Chunky New York Cheesecake and KitKat Chunky Cookie Dough, this year’s bar has all the credentials to be yet another smash hit.”
KitKat Chunky Salted Caramel Fudge bar is now available in selected Sainsbury’s stores and all major retailers.