Qualvis produce bold new look for Whitakers Chocolates

Packaging manufacturer, Qualvis, has produced a new boldly coloured range of cartons for Whitakers Chocolates’ new wafer flavours and a newly introduced honeycomb bite range.

A high-quality GC2 material was used with intricate gold foiling. Using the capability of Qualvis’ twin coater KBA press, the overall soft touch varnish has been complemented with a high gloss UV spot varnish to the product imagery, creating a cost effective production process.

Richard Pacey, sales director at Qualvis said: “We have incorporated some unique structural formats with easy open and re-close features.  This will enhance the overall consumer experience, and allow the product to retain its premium condition.  It is an honour to work with a brand with such provenance, who are not scared to make bold, creative choices with their design aesthetic.”

Whitakers have marked their 130th birthday with a message from managing director, William Whitaker, printed within the wafer box, which consumers reveal once they open the packet.

William Whitaker is the fourth generation of the Whitaker family to take the chocolatier’s helm.  He said: “The ‘Bites’ range of packaging was designed for ease and speed of filling in the production process, and the ‘Wafers’ range was produced to give a premium feel – with an opening that creates a dinner table focal point, as it stays open to display our elegant product.  During 2019 Whitakers will continue to work with Qualvis on our new product development, continuing our twenty-year working relationship.”

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